Cinnamon Snail Truck
The Cinnamon Snail is a legendary, award-winning vegan food truck that revolutionized plant-based street food with its creative, flavor-packed offerings. Founded in 2010 by chef Adam Sobel, the truck quickly became a sensation in the New York City and New Jersey food scenes, drawing long lines of devoted fans eager to experience its indulgent, cruelty-free dishes.
The Cinnamon Snail was renowned for its innovative take on comfort food, serving up a diverse menu of bold, globally inspired flavors made entirely from plant-based ingredients. While best known for its mouthwatering, handcrafted vegan donuts and pastries—such as the signature crème brûlée donut and peanut butter cookie dough-filled donut—the truck also offered a savory menu that satisfied even the most discerning food lovers. Favorites included the Beastmode Burger Deluxe, featuring a lentil burger patty piled high with maple bourbon BBQ sauce, jalapeño mac and cheese, smoked chili coconut bacon, and arugula on a pretzel bun. Another standout was the Gouchujang Glazed Tempeh Sandwich, a fusion masterpiece with pickled vegetables, kimchi, and sriracha mayo.
More than just a food truck, The Cinnamon Snail embodied a movement—bringing gourmet, ethically made, and sustainable vegan food to the streets. With its vibrant, graffiti-style truck design and an ever-changing menu of seasonal delights, it captivated vegans and non-vegans alike, proving that plant-based food could be decadent, satisfying, and full of personality.
Over the years, the Cinnamon Snail expanded beyond its food truck origins, opening a brick-and-mortar location in Manhattan and earning accolades from major food critics and publications. It won multiple Vendy Awards, was named one of the Top Food Trucks in America, and frequently appeared on lists of must-try vegan eateries.
Although the food truck is no longer in operation, The Cinnamon Snail left an indelible mark on the plant-based food industry, inspiring countless vegan chefs and eateries with its boundary-pushing approach to vegan comfort food. It remains a cherished name among food lovers, celebrated for its dedication to delicious, innovative, and compassionate cuisine.